Our idea of slow fashion is that focus is not on mass production in a short period of time, not on how much quantiy can we produce and also not on how many times can we mass produce in a year but rather, the clothing brand itself focus on the curation of quality content, sourcing of quality materials, sketching detailed and innovative designs, and stringent manufacturing to the end product.
There is another term which you can call it 'Timeless Fashion'. Most brands who does slow fashion tends to create masterpieces which style can last for few years to many years to go. The trends are not our focus but rather a reference to build on our designs. We do our research, trial and error, and we gather feedback to continuously improve. We also focus on our own originality with amazing innovative works as we believe the sky's the limit and the norm will only limit our sky.
We sum up here of what we think are the pros and cons of slow fashion to us.
For consumers and/or the environment as a whole, there are also several key points we would like to highlight as well.